Fendi's Selfridges Update.
Following the release of their autumn/winter 2019 collection campaign, Fendi recently announced the opening of a brand new concept store in Selfridges, London.
Housing the much-hyped labels menswear collections, each season will see the store reinterpreted in line with the current offering to best capture the creative themes and vision of the moment. For the first thematic design, the labels Roma Amor Capsule Collection will be represented with colourful elements such as graphic variations of the logo by graffiti artist PREF integrated throughout.
Check out more images of the new space below or pop down and experience it for yourself at Selfridges London outpost.
PHOTO CREDIT: @FENDI