Spring/Summer style from LA.
The latest label to launch their spring/summer 2020 campaign, Los Angeles based AMIRI recently released next season’s promotional imagery under the direction of Creative Director Mike Amiri.
Captured by Jonas Lindstroem with styling from Max Clark, Malibu serves as the backdrop for their SS20′ collection with the golden hour offering up a warm, romantic feeling to the series of images. Aptly reflecting the mood of the release, the campaign mirrors the offering’s usage of pastel and earthy tones, relaxed tailoring and romantic silhouettes while also paying homage to Californian luxury.
Check out the campaign in full below or shop your favourites from December 17th in-store and online.
PHOTO CREDIT: @AMIRI
