A New Chapter.
Championing community at the very centre point of Madrid, on-the-rise lifestyle brand Nude Project has come out swinging with its new flagship store.
Located on the same street in which Nude Project initially stepped foot in the physical retail world, the brand’s latest store takes things to a new level, with the 200m2 space acting not just as an area in which to explore the brand’s pieces, but as a space where people can come together as a joint community. Making itself at home on one of the most iconic streets in Spain’s capital city, the storefront becomes a pillar of the creative scene, being aptly named, “The Nude House.”
The multifaceted establishment provides a platform to build contacts whilst simultaneously expanding your wardrobe, with everything from the welcome lounge and reading room to the playroom and fitting rooms being designed in a way that imitates the traditional feeling of an intimate and warm home of an artist. The cosy atmosphere is predominantly curated by Nude Project’s affection for natural wood, as a darkened structure mixes with warm lighting to form an immersive atmosphere that underlines the brand’s determination to create both a physical and symbolic home for its widespread community, bridging the gap between fashion, art, play, and emotion.
PHOTO CREDIT: Nude Project
In some statements about Nude Project’s new Madrid flagship store, Bruno Casanovas – co-founder and creative director of the brand – and Álex Benlloch, co-founder and CEO of Nude Project, said the following:
“Madrid is our home, the place where retail began for us. We want everyone who walks through the door to feel the warmth of a home, as this store represents the Nude community, a temple of passion, filled with energy, fashion, art, and, above all, a lot of experience.” – Bruno Casanovas.
“For me, having our community enter the Nude House is something very personal; it should feel like when someone invites you into their home for the first time. That’s why it has that intimate touch that makes it so special.” – Álex Benlloch.
Filling the new Nude Project space is the brand’s first SS25 effort, titled “Bambino.” Paying tribute to the essence of childhood, the collection channels the inner child we all harbour inside of us, being inspired by Lola, a 7-year-old girl with an unfiltered vision and pure creativity.
Check out some official imagery of both Nude Project’s new flagship store as well as the brand’s Spring/Summer 2025 “Bambino” collection, which is available to shop now.
