Dior’s ‘Book Cover’ Campaign Is Focused on Literature

A Library of Titles.

Introduced almost a decade ago by former creative director Maria Grazia Chiuri for her debut Dior collection, the Book Tote has since become as iconic as the Lady Dior or the Saddle Bag. Featuring bolded lettering and maximalist embroidery, it was no longer fit for the present Jonathan Anderson era of modern romanticism and intellectual references. During Anderson’s first menswear collection at the house, he revived the Book Tote by transforming it literally. He utilised novels from French and Irish writers, in both a nod to Christian Dior and his own ethnicity, to serve as graphics for the bag. Charles Baudelaire’s “Les Fleurs du Mal”, Françoise Sagan’s “Bonjour Tristesse”, Bram Stoker’s “Dracula”, Pierre Choderlos de Laclos’ “Les Liaisons Dangereuses”, Gustave Flaubert’s “Madame Bovary”, James Joyce’s “Ulysses” and “Dior by Dior” were the first introductions to Anderson’s library at Dior.

For Summer 2026, Anderson selected three novelists from America, Britain, and France. Eric Carle’s “The Very Hungry Caterpillar”, a childhood favourite; Jules Verne’s “Le Tour du Monde en 80 Jours” – commonly known to English speakers as “Around the World in 80 Days”; and Jane Austen’s “Pride and Prejudice”. To welcome the latest additions to Dior’s bookshelf, the maison tapped two writers, Tamara Klink and Smitty, to showcase the new totes. Alongside the writers, a child is shown to be joyfully clutching the Hungry Caterpillar version, demonstrating that the Book Tote is suited for anyone.

The three new book totes are available online and in boutiques. Keychains and playful charms to compliment the bags can also be found. Discover the campaign below.