Nude Project Opens Its Biggest Flagship in Barcelona

A Flagship or an Art Gallery?

Seven years building one of the most devoted fanbases in European streetwear, and Nude Project finally has a physical home worthy of it. Masía Gallery, the brand’s first Barcelona flagship, opened its doors this past Saturday at Calle Boters 6 in the Gothic Quarter, and it is, without question, the most ambitious thing they’ve ever built.

Behind the flagship designed by El Departamento, the space is rooted in something genuinely personal. Bruno Casanovas’ grandparents once transformed a Catalan farmhouse in L’Empordà into an art gallery that Dalí and other artists used to walk through. That story lives in every inch of the ground floor: dark root wood, hand-laid stone, thematic rooms paying tribute to Gaudí, Dalí, and Miró, and a hidden safe somewhere in the store with exclusive product for whoever finds it.

Translating that art heritage upstairs, the first floor is a proper gallery with a rotating exhibition programme curated by Urvanity Projects and permanent pieces by Filip Custic and Pedro Hoz anchoring the space year-round. The opening show is by visual artist Carlota Pérez de Castro, whose work explores identity and movement. That two-floor contrast is the whole point: a ground level built for immersion and community, an upper level built for culture. Together they create a space where art openings, listening sessions or even brand activations will take place,very much like the Nude Project we know, where every single detail is accounted for.

Old Hollywood glamour, vinyls, a photobooth spot, a magazine display, extravagant fitting rooms, their iconic “house rules” portrait, nearly four-meter ceilings and even a huge speaker is more than enough to convince you to visit the new flagship. Plus, who doesn’t enjoy the Catalan-Spanish lifestyle?