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A Mini Guide To Your A/W’12 Essentials

This week PAUSE talked to London-based, street style brand Empiyah Clothing about their inspirations driving their vision. Here is an exclusive interview about what they had to say…

So tell us how it all began – what gave you the drive to launch a fashion clothing brand?

Neither of us have a background in fashion or design but we both have a personal interest in streetwear and an innate entrepreneurial spirit, which ultimately drove us to create our own brand. Coming from such a diverse university like the SOAS (where we met) we were exposed to so many different cultures and histories and we felt that there weren’t many clothing brands out there that captured this.

Empiyah is inspired by historical and cultural influences from around the world. Which favourite moment or locations would you say has had the most impact on your designs?

It is difficult to single out one place or moment in time that has inspired us more than others but as a brand we are particularly keen to capture the diversity of different cultures and histories that have influenced people over time. Our first collection was heavily inspired by the art and architecture of Luxor in Eygpt and the Alhambra, in Granada. We are also inspired by people whose styles we admire, such as Va$htie Kola, Nick Wooster, Melo X and Nina Sky.

Where do you see Empiyah in the next ten years, and what hopes and aspirations do you have for the brand?

We hope Empiyah will continue to grow as we do. With every new experience, we learn something new about the world and we want Empiyah to reflect that. In ten years time, we want to feel proud that we’ve built a brand which has integrity and  continues to be something people can relate to.

For more information on Empiyah:

Facebook: www.facebook.com/empiyahclothing
Twitter: www.twitter.com/empiyah
Tumblr: http://empiyah.tumblr.com/
Instagram: @Empiyah

Written by Yvonne Jay.
Edited by Charlotte Haggart.

This week PAUSE talked to London-based, street style brand Empiyah Clothing about their inspirations driving their vision. Here is an exclusive interview about what they had to say…

So tell us how it all began – what gave you the drive to launch a fashion clothing brand?

Neither of us have a background in fashion or design but we both have a personal interest in streetwear and an innate entrepreneurial spirit, which ultimately drove us to create our own brand. Coming from such a diverse university like the SOAS (where we met) we were exposed to so many different cultures and histories and we felt that there weren’t many clothing brands out there that captured this.

Empiyah is inspired by historical and cultural influences from around the world. Which favourite moment or locations would you say has had the most impact on your designs?

It is difficult to single out one place or moment in time that has inspired us more than others but as a brand we are particularly keen to capture the diversity of different cultures and histories that have influenced people over time. Our first collection was heavily inspired by the art and architecture of Luxor in Eygpt and the Alhambra, in Granada. We are also inspired by people whose styles we admire, such as Va$htie Kola, Nick Wooster, Melo X and Nina Sky.

Where do you see Empiyah in the next ten years, and what hopes and aspirations do you have for the brand?

We hope Empiyah will continue to grow as we do. With every new experience, we learn something new about the world and we want Empiyah to reflect that. In ten years time, we want to feel proud that we’ve built a brand which has integrity and  continues to be something people can relate to.

For more information on Empiyah:

Facebook: www.facebook.com/empiyahclothing
Twitter: www.twitter.com/empiyah
Tumblr: http://empiyah.tumblr.com/
Instagram: @Empiyah

Written by Yvonne Jay.
Edited by Charlotte Haggart.
The rainy season is now upon us but unfortunately it’s something we cannot control however fashion you can! Here’s our mini guide to looking good in the rain from the essentials to the footwear.

The Trench

A good coat is definitely needed this season and you can’t go wrong with a trench coat. A casual outfit paired with a double-breasted trench can look just as sharp, pairing it witha  sweat, slim-fit jeans and desert boots. Classic and always on trend.

Boots & Wellies

Doc Martens, workmen boots or the traditional wellington variety are the style you’re aiming for. Try to stay within the grey, black and burgundy colour pallette. A Cherry Doc Marten against an all black outfit will give you that pop of colour in this dull weather. Black matte wellies will work well with almost every outfit you own and workmen boots will add an edge to your look – tuck in the bottom of your jeans to really show off their ashy detail. Hats

Beanies are back – wear yours in a maroon, heather black or forest green colour from American Apparel and stuf the top to give it a rocky grunge feel. Or if you’re looking for a bargain, head down to Brick Lane for their sample sale ending in early October.

Don’t forget to pick yourself up a classic pocket umbrella from River Island – small enough for your bag but big enough to keep you dry this winter.

 

Written by Yvonne Jay.
Edited by Charlotte Haggart.

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