JOYRICH x Coca-Cola Fall/Winter 2015 Collaboration

By November 30, 2015Fashion News

Earthy, Rustic and Free.

Blurring the line between American workwear and free-spirited fashion, Japanese label Tenderloin retain their classically liberal approach to clothing within the fashionrealm.

Stylishly stuck in the 70’s, Japans own TENDERLOIN introduce a tastefully bohemian collection in their latest editorial for SENSE Magazine. The brand has built its renowned image on it’s toned down designs and laidback interpretation of Americana workwear; however, this collection quietly shies away from this by including rich abstract patterning and hints of bold print, representing a non conformist, unchained and reclusive era for the brand. With militarised earthy tones, the ensembles available represent a grungy refinement for the modern day man. Taking inspiration from a time that led gender-bending fashion, the pieces contrast and cross boarders, ranging from sherling coats and structured denim to loose fit knitwear in a memorable rustic palette. Scroll down to see the key pieces of this editorial.



A$AP Rocky rocks the velvet bomber jacket


After announcing the launch of the Haider Ackermann velvet bomber jacket, we witnessed how the fashion crowd styled the statement piece. In Los Angeles, hip hop performer A$AP Rocky combined the jacket with a velvet blue scarf from Haider Ackermann as well and a pair of black jeans. With his Goyard Messenger bag, the artist opted for a surprising twist, a graphic patterned accessory.


Recreate the look

ASOS Reclaimed Vintage Velvet Bomber – Buy.

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ASOS White T-Shirt with Crew Neck and Roll Sleeve – Buy.


New Look Super Skinny Jeans – Buy.


River Island Lace Up Smart Shoe – Buy.


Dress up with your favourite drink!


Remember Jeremy Scott’s McDonald’s-inspired Moschino collection? Fast-food are now out of style! Do you know what is the modishest trend you can’t miss? Coca-Cola’s Joyrich Fall/Winter 15 line!

Joyrich has collaborated for the second time with Coca-Cola, creating a series of wearable Coke advertisement.

The winter line is made up by three key elements: faux fur, denim and the Coke logo. The overstated logo is featured on jackets, hoodies, jeans, caps and bags.

Fall in love with this bold and iconic collection? It is now available from JOYRICH, both in-store and online. But make sure to not look like an itinerant salesman!

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