The North Face ‘Tropical Camo’ pack launched with ‘What’s your Camo?’ campaign

By January 30, 2018Fashion News

Where do you seek camouflage?

‘Tropical Camo’ is the new print set to reinvigorate classic silhouettes for The North Face this spring. The leafy-green patterning adorns signature pieces such as the 1985 mountain jacket and the ever-popular Nuptse 2 jacket, merging the advanced materials with urban mode. The collection, released on January 29th, is available online and in dedicated ‘Urban Exploration’ stores in London and Berlin.

To celebrate the release of the‘tropical camo’ pack, The North Face have collaborated with a young group of creatives to speak about where they seek camouflage in the city. Will Best, Terence Sambo, Emerald Rose Lewis and Ceara Maya explain their choice of city retreat and German street style photographer Daniel Bruno Grundhl captures them in the moment of such settings.

Will Best – The Barbican, London, EC2 – @iamwillbest

As a long-term member, Will visits The Barbican on a regular basis to simply sit, relax and work on his laptop. He loves the Brutalist architecture and finds it a peaceful escape from the east-end of London where he lives and works:

“The Barbican is one of my favourite places in London. The Barbican Centre, with its constantly changing exhibitions and events, surrounded by the estate itself, full of people living in those incredible buildings all overlooking the wide open communal spaces, combine to make it feel like a living, breathing ecosystem all in its own right in the heart of the city.”

Terence Sambo – The Loughborough Estate, Brixton, London SW9 – @terencesambo

The Loughborough Estate in Brixton, home to Creative Director Terence Sambo is his go-to for camouflage in the city. Away from the hustle and bustle of Fashion Weeks, photoshoots and styling jobs, he loves the familiar neighbourhood and adjacent park. He often uses the estate for his own photoshoots so knows exactly where to get the right shot:

“Loughborough Estate for me represents an ideal picture of working class Britain.”

Emerald Rose Lewis – Regents Canal, Hoxton, London, E8 – @emeraldroselewis

Having grown up close to the water in Northwest London, DJ and Presenter Emerald Rose Lewis often finds herself walking down The Regents Canal, close to her East London home, to seek solace and relaxation during her busy schedule of radio presenting (on Rinse FM) and working on her YouTube TV Show, “Greatness”.

“I chose the canal in Hoxton because it’s the closest point where I can be by the water. I grew up by the river, my Dad is a boat builder, and he lives on a boat and my sister and Aunty both live on house boats. So I guess it’s where I feel most at home. I’ve always found it calming to be by the water.”

Ceara Maya – Notting Hill, London, W11 – @cea.ras

Notting Hill has been Ceara’s go-to for years. Having grown up in North West London, it’s where she goes to hangout with friends, finding comfort in the known and familiar. She regularly does photoshoots in this part of town, relishing the discovery of unknown backstreets that catch people off guard when they find out the area.

“I love Notting Hill. It’s been my go-to for years. I used to come here after school to meet friends and we would always discover new places, which is why I knew exactly where I wanted to shoot these pictures, around the backstreets, away from the crowds of Portobello.”

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