5 Brands to Watch at London Fashion Week Men’s SS 19′


As one of last season’s most talked about shows, Qasimi is returning to LFWM with more eyes on the brand than ever. A big act to follow, their previous collection saw a comfort centric selection of slouchy fits, oversized silhouettes and an autumnal colour palette throughout that was critically praised for its cultural coherence and wearability.

John Lawrence Sullivan

With references to movies like American Psycho, Matrix and Taxi Driver – John Lawrence Sullivan’s previous collection was a leather heavy homage to dark, twisted dressing with creative director, Arashi Yanagawa’s typically edgy flair. With an AW outerwear lineup that’d put any to shame, we’re excited Yanagawa’s take SS 19′.

Daniel W. Fletcher

Having only graduated from Central Saint Martin’s a few years ago, Daniel Fletcher has fast become one to watch on the LFWM scene. Last season’s presentation took us back to the eighties where the juxtaposition of power dressing and bold tracksuits had everyone talking. This season we’re expecting an increasingly refined selection with the same subversive undertones we’ve become accustomed to.


One of the most anticipated shows of the weekend, ICEBERG is forgoing Milan in favour of our capital this season and, if their AW 18′ show is anything to go by, it’s bound to deliver. Maximalist by nature, we’re expecting prints, colour and embellishment galore.

Martine Rose

Over ten years since it’s founding, Martine Rose is easily one of our favourite shows from season to season. While AW 18′ was something of a greatest hits collection, we’re expecting the designer to hit the ground running with a fresh, contemporary take on dressing for SS 19′.