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Burberry & The RealReal Encourage Customers To Buy Old Pieces Online

By October 8, 2019Fashion News

Sustainable fashion.

Burberry just announced a new consignment initiative to encourage a more circular fashion economy in collaboration with the luxury marketplace, The RealReal.

In a bid to create a more sustainable fashion economy after already announcing plans to be carbon neutral by 2022 and plastic-free by 2025, the British fashion house is now encouraging its customers to consign their Burberry pieces on The RealReal platform rather than throw them away, and also shop archived Burberry pieces online. Burberry will reward customers who buy consigned pieces online and through The RealReal with exclusive personal shopping experiences which will include high tea and champagne, as well as a personal selection of the label’s new products.

Speaking on the new plans, Burberry’s Vice President of Corporate Social Responsibility, Pam Batty said: “We hope to not only champion a more circular future, but encourage consumers to consider all the options available to them when they’re looking to refresh their wardrobes.”

What do you make of Burberry’s new plans? Is this something we will see other fashion houses implementing? Sound off below:

PHOTO CREDIT: @burberry