Including a quiet focus on sustainability.
The fledgling label Blerriot has launched its first collection, creating a selection of core, fundamental items.
Shot at a traditional pub, the collection pushes against common preconceptions of British fashion design. All made in England, the selection features premium tracksuits and boxy-fitting t-shirts which the designer says are in reaction to the mindset that Britain only creates avant-garde fashion or traditional tailoring.
Designer and founder of the brand, René Bleriot, says that, “My goal with Blerriot is to reinvent staple silhouettes with a unisex influence and to express emotions of confidence, by feeling sexy and confident.”
The graphics on the collection include subtle logos such as a bee motif, brand logo and clean text print. The only departure from a monochrome colour scheme is red logo detailing and the word “STAY!” which is layered above a woman’s face that is repeated three times on the “Stacey” hoodie – one of two designs inspired by an ex-relationship.
All created using organic cotton, the sustainable element to this collection is something that comes naturally to the designer, saying that, “Although I’ve focused on sustainability for this collection I haven’t gone hard with promoting it as I believe it should just be a common sense thing to do.”
See the first Blerriot collection below, available to shop from the brand’s website now.
PHOTO CREDIT: @