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We’ve seen football and fashion come together more than ever recently with Off-White x AC Milan, PSG x Jordan and Braindead x Roma. Now football and fashion are seeing a merge with whiskey thanks to Jameson x Lovers FC’s new collaboration just in time for the World Cup that’s happening in just a couple of weeks.
The 5-piece capsule celebrates past World Cup football kits from England (Lionheart), Holland & Germany (88 Mash Up), Argentina (Celeste), Ireland (Hibernia) and Brazil (Samba). Using iconic motifs from their respective countries, Lovers FC stays true to the identity of each nationality’s kits whilst also adding contemporary ideas as well as Jameson and Lovers FC branding on the chest of each shirt.
Check out the campaign imagery below.
PHOTO CREDIT: @LOVERSF.C
