Remixed with modern materials.
Going from Reebok graphic designer to working with the sportswear brand on her very own sneaker collaboration, Nicole McLaughlin has really ticked off a bucket list goal with this full circle moment. Having started her career in 2018 after pursuing her hobby of upcycling, she has since amassed a following of over 800k on Instagram for her playful designs that transform discarded and thrifted items such as candy and sports balls into wearable footwear and apparel.
“I dug into my knowledge of the Reebok archive and drew inspiration for these shoes from the 1996 Reebok Etna Mid,” said McLaughlin. “The idea was to take design cues from a forgotten model, apply them to a new silhouette, and upgrade it with modern materials and details such as ripstop nylon and reflective binding. I love the outdoors, hiking, and the trail, so I wanted to bring that into this project.”
The Club C Geo Mid takes her signature design cues such as her affinity for pockets and applies them in subtle ways, with the shaft having a hidden mesh pocket that is inspired by hiking backpacks and her name on the trimming of the elastic. The utilitarian detailing carries on throughout with a lace garage to tuck the shoelaces in as well as a textile upper for weather-proofing in beige and black colour blocking.
The shoes are available now, check out the campaign images below.
PHOTO CREDIT: @REEBOK