Introducing Nike’s White Shirt Project

By May 29, 2018Fashion News

Just in time for the World Cup.

Nike Football, in partnership with Tottenham Textiles, took it upon themselves as a part of their White Shirt Project to collaborate with 11 communities, athletes, artists and fans to share their unique and inspiring stories through the England football shirt.

Specifically, the creatives used the back of the shirt as a blank canvas, with each of the individual’s narratives delivering inspiring stories of resilience and acts of defiance in order to embody a real England and the transformative power of football.

As for who took part, the 11 participants include athletes themselves such as Dujon Sterling and Owen Bainbridge, musicians Bugzy and Big Zuu, and football communities and organisations such as Hackney Laces, Football Beyond Borders and Kick It Out. As you can imagine, this lead to a wide array of pieces, all of which sport a real sense of uniqueness. If you want to see them for yourselves then take a look below or head over to Niketown London where all the shirt designs are on display as a public exhibition until the 31st of May.

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