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Fred Perry taps Iconic Shoemakers G.H. Bass & Co. for New Loafers

By April 28, 2020Fashion News

A history fueled collaboration.

Fred Perry has enlisted the services of the brand who invented the penny loafer for its latest shoe. American footwear label G.H. Bass & Co. came up with the winning formula in 1936 by putting its twist on a Norweigen farm shoe, naming them Weejuns. These two titans of fashion history have now linked forces to produce their own variation of the iconic shoe.

Iconic British label Fred Perry is not without its history of loafers, having been one of the premiere brands for mods in the 60s and 70s who were known to rock the formal leather shoe with their sharply tailered suits.

This collaboration includes the penny loafer in oxblood and navy colors, as well as a tassel loafer which comes in both black and bottle green. Both variations of have a chunky ridged sole and Fred Perry branding on a pull tab at the back.

Head to G.H.Bass and Fred Perry’s websites on April 30 to purchase the shoes!