Aligning to its own calendar.
Following in the footsteps of fellow Kering label Saint Laurent, Gucci has announced that it will no longer adhere to the fashion calendar and show according to its own timescale.
In a statement posted on the luxury brands Instagram account, written by creative director Alessandro Michele, he announced that “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story.”
Following the guidance given by the British Fashion Council and The Council of Fashion Designers of America last week, Gucci will drop pre-collections and focus on showing only twice a year.
A huge move for the label, find part of the statement from Gucci’s Instagram below!
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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.