Releasing Early May.
Rolling out their latest capsule collection, 8 By YOOX recently debuted their ‘Tales of Africa’ offering which takes inspiration from the artisanal world and African cultures for your consideration.
Working with six designers from the African continent, the release spanning ready-to-wear, bags, accessories and footwear blends the classic aesthetic, techniques, patterns and prints of Africa and reinterprets them in a contemporary way, mixing authentic raw materials, styles and innovative techniques. Speaking on the news, Giovanni Fedel, Head of Own Label at YOOX commented:
“Tales of Africa is an important project for 8 By YOOX, which increasingly aspires to be an inclusive platform that gives voice to talent from all corners of the world. We are delighted to be able to integrate these pieces into our collection and make them dialogue in an authentic way to express a global and contemporary style”
Check out some shots of the accompanying campaign below and shop your favourites from the 3rd of May exclusively on YOOX.
PHOTO CREDIT: @YOOX
