For the Royalty.
Puma has been dropping non-stop, and if you keep up with Pause, you’ve likely read about their latest releases of the Speedcat. Well now, the brand is shifting its focus to another iconic silhouette from its archives. The iconic King Indoor is the centreline of PUMA’s new “Royalty” pack. Inspired by the legendary names who wore the PUMA King, this latest release borrows from the familiar team colours of nations that have competed on the world’s biggest sporting stage, the World Cup.
In 1999, the silhouette evolved when the PUMA King Indoor touched the pitch for the first time. Then in the early 2000s, the King Indoor captured the attention of stylish youth who embraced the silhouette into the era’s cultural codes. Additionally, coinciding with the Dutch holiday of King’s Night, PUMA will team up with Dutch label Lack of Guidance for a launch event, featuring a curated panel talk, music, and more. The PUMA King Indoor “Royalty” pack is now available at select retailers worldwide.
