Open to all.
As the fashion world waits to see whether Fashion Weeks will continue to be cancelled, the British Fashion Council has announced that it will be implementing a new format as it unveils a gender-neutral “digital-only platform.”
Hoping to curb any further disruption to the fashion month schedule, the BFC’s new format that will cover both menswear and womenswear, and will require individual shows will have to amend their formats to allow the designers to go beyond runway shows and “tell their stories through collections, creative collaborations, podcasts and videos,” via the digital platform.
According to the British Fashion Council’s statement, the digitally-led London Fashion Week will include all fashion weeks that would be happening within the city for the next 12 months and will be officially launching June 12 through the London Fashion Week website.
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On Friday 12th June, @londonfashionweek will relaunch as a digital only platform, open to all and merging womenswear and menswear in light of the current environment, for designers to tell their stories through collections, creative collaborations, podcasts and videos. www.londonfashionweek.co.uk will be accessible to all audiences; embracing the cultural commentary, creativity and humorous spirit for which British Fashion and London are known. Sign up to be notified when the platform launches and experience #LFW as a digital event this June via link in bio.
PHOTO CREDIT: @londonfashionweek