Outdoors for Everyone.
With the sportswear behemoth doubling down on its efforts to move toward zero carbon and zero waste, Nike’s lastest ACG Holiday 2020 collection features a new apparel collection and two shoe instalments, and is an innovators dreams.
Drawing inspiration from Smith Rock — a volcanic structure located in central Oregon and a few hours’ drive from Nike’s World Headquarters, this HO20 collection returns with its layering system. Featuring Outer, Mid and Baselayers that work in conjunction against constantly changing outdoor conditions, the collection’s apparel is designed with sustainability at the forefront.
Put together by Nike’s Design Director, Nur Abbas, 85% of this season’s collection contains more than 90% recycled content, an ode to the brand’s commitment to planet earth as the sportswear Nike ventures to ‘creating innovative solutions with sustainability in mind for outdoor adventures.’Speaking on the collection, Nur said, “Sustainability was our first filter for materials used in this collection, but we didn’t compromise the identity of ACG style and attitude; wearers can continue to be protected from the elements when exploring awe-inspiring nature, or even wear the apparel beyond a weekend in the outdoors.”
Delivering style and functionality – the apparel collection features a waterproof, windproof and breathable Nike ACG Misery Ridge GORE-TEX Jacket alongside mid-layer pieces like the Nike ACG Rope De Dope Jacket and the Polartec Wolf Tree Hoodie. This drop also sees the expansion of Nike’s ACG Women’s line – adding more innovative styles and gender-specific cuts alongside classic Nike ACG footwear and clothing. Teaming up with Evelynn Escobar-Thomas, founder of Hike Clerb, an LA-based intersectional women’s hike club, Nike ACG continues to champion growing participation in outdoor activities by collaborating with such initiatives.
Dropping November 12, the ACG Holiday 2020 Apparel Collection will be available on the Nike App and nike.com. Blending the ACG mentality with Nike’s Direct approach, in physical retail locations, consumers will be treated to up-cycling workshops, and, digitally, the Nike App and SNKRS will educate consumers with tips to explore the outdoors. See pieces from the collection in the images below:
PHOTO CREDIT: Nike ACG