Embracing British youth culture.
Finding common ground in their love of music and shared heritage of tartan, Charles Jeffrey LOVERBOY and Fred Perry have joined forces to create a capsule collection that forefronts both of those things.
Glaswegian born and London-based, designer and artist Charles Jeffrey looked towards Fred Perry’s subcultural uniform with items such as polo shirts, a knit jumper and a kilt all presented through Jeffrey’s lens of vibrant punk optimism.
The independent designer’s perennial muses also served as inspiration for the collection, which includes figures such as Patrick Wolf, Crystal Castles, Mighty Boosh legend Noel Fielding, and cult stylist Panos Yiapanis. The merging of these muses has culminated into garments that embrace the DIY spirit with studs added to a Fred Perry barrel bag and mismatched tartan designs combining on a bomber jacket and cardigan.
The first of three stand-alone capsule collections that are launching as part of this collaboration, check out this first capsule below which includes a video narrated by Charles Jeffrey and featuring James Potter from Walt Disco and Lucia Fairfull from Lucia & the Best Boys. The Charles Jeffrey LOVERBOY and Fred Perry capsule collection is available to shop now.
PHOTO CREDIT: Fred Perry